The Malaysia Advertisers Association (MAA) is entering a new phase of renewal with a refreshed leadership lineup aimed at driving greater inclusivity, digital innovation and collaboration across Malaysia’s evolving advertising ecosystem.
Under the new appointments, Hassan Alsagoff, Regional Head of Loyalty & Marketing at Grab, has been elected Vice President for the 2025-2026 term, joining new council members Abdul Sani Abdul Murad, Group Chief Marketing Officer of RHB, and Diana Boo, Chief Marketing Officer of Boost.
Their appointments, MAA said, reflect a strategic shift toward broader representation and stronger engagement between advertisers, technology platforms and financial services players, a move seen as essential in a landscape where ad spend hit RM6.1 billion in 2024, with tech-led companies driving a growing share.
MAA President Claudian Navin Stanislaus said the new leadership marks a deliberate shift toward renewal and forward momentum.
“Leadership is about handing over the reins with trust; empowering new voices so the association continues to stay true to its members and the industry,” he said.
He emphasised that the leadership refresh, combined with MAA’s digital pivot and renewed mission, signals a new chapter for Malaysian advertising — one focused on inclusivity, agility and innovation in a rapidly changing business environment.
Publish by Business Today
