The Malaysia Advertisers Association (MAA) is entering a new phase of renewal with a refreshed leadership lineup aimed at driving greater inclusivity, digital innovation and collaboration across Malaysia’s evolving advertising ecosystem. Under the new appointments, Hassan Alsagoff, Regional Head of Loyalty & Marketing at Grab, has been elected Vice President for the 2025-2026 term, joining […]
Man Of All Seasons, Keeps Answering The Call For Execellence
Written by The Hammer Navin spent two decades in the FMCG industry with oversight of global markets as Head of Communication & Consumer Marketing for BABA’S, Malaysia’s leading curry powder and spice brand, capturing in excess of 60% of market and achieving sales growth of over RM600mil. His collaborative projects ranged from creating and producing […]
University Students Steal the Show at inaugural MAA TRAILBLAZERS: The Ad-venture Challenge
Kuala Lumpur, May 27, 2025 – University students took centre stage at the inaugural MAATRAILBLAZERS: The Ad-venture Challenge, powered by BillUps and hosted by the Malaysian Advertisers Association (MAA), sweeping two of the top three spots, including thecoveted champion’s title. The fast-paced, “Amazing Race”-style marketing competition sawMalaysia’s brightest young marketers – many still in university […]
Claudian Navin re-elected as MAA president
PETALING JAYA: Claudian Navin Stanislaus has been re-elected as the Malaysian Advertisers Association (MAA) president at the association’s recent Annual General Meeting. Foong Ai Peng also retained her position as vice-president at the event. Their reappointment comes with an overwhelming endorsement from members, reflecting widespread confidence in their leadership. The duo is committed to advancing […]
The paradox of ethical creativity
PETALING JAYA: In the heart of the Louvre Museum in Paris, among a collection that commands awe and admiration, the Mona Lisa holds court. With a modest size of 30 by 21 inches, this masterpiece defies the notion that bigger is always better, symbolising the profound potential of creativity to flourish under constraint. Leonardo da […]
MAA continues to back brands and marketers
KUALA LUMPUR: The Malaysian Advertisers Association (MAA) concluded its latest Education Series event, the much-anticipated first of the year, themed “Driving Growth via Customer Data and Artificial Intelligence (AI) driven Personalisation in the Omnichannel World.” This exclusive members only seminar, curated specifically with Malaysian brands in mind, was held at the One World Hotel in […]