The Malaysian Advertisers Association (MAA), established in 1964, represents over 100 leading advertisers in Malaysia with a combined annual advertising spend exceeding RM11.6 billion. The annual report highlights the association’s commitment to industry best practices, media transparency, ethical advertising, and marketing effectiveness.

Through collaborations with local and global partners such as the Audit Bureau of Circulation, the World Federation of Advertisers, and Meltwater, MAA advocates for responsible advertising and self-regulation.  The annual report reflects MAA’s pivotal role in shaping a transparent, data-driven, and collaborative advertising ecosystem in the country.