A member of World Federation of Advertisers

Responsible Advertising Standards

Advertising Codes

MAA upholds advertising codes to promote ethical and responsible marketing practices industry-wide.

Content Code (CMCF)

 The Malaysian Communications and Multimedia Content Code is a code adopted by the Communications and Multimedia Content Forum of Malaysia (CMCF) to set out guidelines and standards for contents disseminated by service providers in Malaysia.

The Malaysian Code of Advertising Practice (ASA)

 The Malaysian Code of Advertising Practice (ASA) is a code that defines the standard of advertisements and provides general guidelines for all practitioners of advertising to abide.

Content Code (CMCF)

 The Malaysian Communications and Multimedia Content Code is a code adopted by the Communications and Multimedia Content Forum of Malaysia (CMCF) to set out guidelines and standards for contents disseminated by service providers in Malaysia.

Explore Malaysia’s Advertising Codes

Discover more about our ethical standards by reaching out with your inquiries.