Malaysians Spending 19 Percent More Time Watching Online Video in August versus Last Year
Kuala Lumpur, Malaysia, October 17, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found that Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market. The report also found that online video viewing continues to grow in Malaysia with the viewing audience climbing 8 percent in the past year, while average viewing minutes increased 19 percent, representing an additional hour of monthly viewing time.
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