Inline with GDP growth, Malaysia ADEX is projected to grow by 7.4%. Key revenue growth driver is Digital as advertisers continue to prioritize performance & lower funnel channels while offline media will continue its struggle to grow.
Inline with GDP growth, Malaysia ADEX is projected to grow by 7.4%. Key revenue growth driver is Digital as advertisers continue to prioritize performance & lower funnel channels while offline media will continue its struggle to grow.