Inline with GDP growth, Malaysia ADEX is projected to grow by 7.4%. Key revenue growth driver is Digital as advertisers continue to prioritize performance & lower funnel channels while offline media will continue its struggle to grow.
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Inline with GDP growth, Malaysia ADEX is projected to grow by 7.4%. Key revenue growth driver is Digital as advertisers continue to prioritize performance & lower funnel channels while offline media will continue its struggle to grow.