MAC11: What’s Next in Marketing

Feb 18, 2011- 200 of the most influential brands and best minds in marketing meet over 2 days to discuss (and debate) what tools, technologies and thinking will shape marketing in the years to come. Speakers from Google, Accenture, research, telecoms, social media, broadcast media, digital media, creative agencies debate what’s next for marketing – from measurement and accountability, shopper marketing, social listening & long tail marketing.