May 12, 2011- Organized together with MATRADE, the first ever EFFIE Bootcamp gave 500+ marketing people young and old an insight into the essential ingredients of wildly successful marketing campaigns – in Malaysia and abroad. Famous campaigns such as Milo’s Play More Learn More, WWF’s Earth Hour, IBM’s A Smarter Planet were discussed and dissected by brand owners and agency heads who were part of the original campaign team.
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