THE 2015 Malaysia Effie Awards acknowledged the crème de la crème of Malaysian advertisers at a gala presentation themed “Change” at the One World Hotel, Petaling Jaya, recently.
It was an evening of many firsts. A first for Maxis and TBWA\Kuala Lumpur who scooped Brand of the Year and Agency of the Year awards respectively.
It was also a first for organizing chairman Chan May Ling who said: “I congratulate all winners and extend a big thank you to all participants for making Malaysia Effie Awards 2015 a major success, and we eagerly look forward to next year’s awards”.
It was jointly organized by the Malaysian Advertisers Association (MAA), Association of Accredited Advertising Agents Malaysia and Media Specialists Association, in association with the Malaysia External Trade Development Corporation.
MAA president Margaret Au-Yong said: “The high caliber of entries is a reflection of the dynamic, creative and inventive thinking that will ensure our industry continues its path forward in the future.”
Seven categories were introduced with another four redefined to meet MAA objectives.
*Source from Malay Mail – 17th November 2015
