Mixed reactions to P&G’s proposed rulings
At Maxis, we are still huge believers in the value a great agency partner adds to…
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WFA shares 5 predictions for 2017
THE World Federation of Advertisers (WFA), of which Malaysian Advertisers Association (MAA) is a country member,…
Forum to address ad fraud concerns this week
KUALA LUMPUR : The Malaysian Advertisers Association (MAA) and the World Federation of Advertisers are collaborating…
Slightly better adex seen in H2
Festivities to help push up ad spend despite slowing economy ALTHOUGH there are some bright spots…
Call for single ‘currency’
Media agencies, industry players want single TV audience measurement system THE call is growing louder by…
Measuring digital adex
Advertisers association to work with MDA A COMPREHENSIVE measurement for digital advertising expenditure (adex), which is…
MAA gears itself for future challenges
Petaling Jaya, 22nd April 2016: The Malaysian Advertisers Association recently concluded its Annual General at the…
Marketers need to keep up with trends
KUALA LUMPUR – Marketers need to find innovative ways to address common challenges in an interconnected…
WFA Global Marketer Week to be held in Kuala Lumpur in 2016
The World Federation of Advertisers (WFA) will hold its annual Global Marketer Week in Malaysia for…
Weathering the storm
Malaysian Advertisers Association helps the industry manage uncertainties AS the marketplace grapples with uncertainties, the Malaysian…
Evangelical marketer with a professional mission
PARTNERING with the Malaysian Advertisers Association (MAA), World Federation of Advertisers (WFA) has scheduled its 2016…
Marketing: Evolution and re-invention in the Connected Era
INDUSTRY bodies require mature, experienced, ultra-committed professionals at the helm, if they intend to contribute efficiently…