How Alibaba uses big data to understand China’s shoppers
China's online shoppers are anticipated to spend more than US$1 trillion online in the next 12…
Featured Articles
Making Change: Starts From Here!
Amid all the noise and passion of our constant debate on new and old ways of…
Taking Audit Bureau of Circulations (ABC) Malaysia into the future
Audit Bureau of Circulations has been set up since 1975, dedicated to being the preeminent self-regulatory…
On Advertising Standards and Self Regulation: Why and how
Marketing is driven to garner consumer confidence, and while most marketers do not make an effort…
Social Networking Accounts for One Third of All Time Spent Online in Malaysia
Malaysians Spending 19 Percent More Time Watching Online Video in August versus Last Year Kuala Lumpur,…
A summary of Boardroomresearch.com’s survey of Malaysian marketers on advertising budgets, agency relationships and approach to critical challenges in today’s environment
June 28, 2011 - Boardroom Research invited client-side marketers in Hong Kong from its proprietary database to…
Tools, Technologies & Thinking Shaping Marketing Tomorrow (highlights from MAC11)
Am I spending enough, or am I spending too much? How do I know what's working,…
The Future of Advertising. A view from Cannes 2011 (FAST COMPANY)
ADVERTISING IS ON THE CUSP OF ITS FIRST CREATIVE REVOLUTION SINCE THE 1960S. BUT THE AD…