Tackling similarities of influencer marketing
PETALING JAYA: The Malaysian digital landscape is a vibrant tapestry of creativity and influence, populated by…
Author: MAA Editor
Selamat Hari Raya: The Top Raya Ads Of All Time
It’s no secret that any seasonal holiday is a golden opportunity for brands and advertising agencies.…
Classic Ramadan Campaigns
Ramadan is always a major event. Not just in the Muslim world, but across life. While…
Breaking Down Changes In Audience Tastes
As the saying goes, “The customer is always right in matters of taste.” And in the…
Madani in Malaysian marketing – Claudian Navin Stanislaus
DURING a recent panel discussion on the revamped content code, questions were asked about its ability to…
The Content Code
The Content Code is the main self-regulation guideline used in all Malaysian media. This is the…
Case Studies In AI Ad Campaigns
Artificial intelligence is more commonplace than ever. From advanced chatbots to the algorithms in search engines,…
What AI Can’t Replace
MAA Editor
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2023 marches on, and so does the unstoppable tide of progress. And in recent times, we…