Selamat Hari Raya: The Top Raya Ads Of All Time
It’s no secret that any seasonal holiday is a golden opportunity for brands and advertising agencies.…
Featured Articles
Classic Ramadan Campaigns
Ramadan is always a major event. Not just in the Muslim world, but across life. While…
Breaking Down Changes In Audience Tastes
As the saying goes, “The customer is always right in matters of taste.” And in the…
The Content Code
The Content Code is the main self-regulation guideline used in all Malaysian media. This is the…
Case Studies In AI Ad Campaigns
Artificial intelligence is more commonplace than ever. From advanced chatbots to the algorithms in search engines,…
What AI Can’t Replace
MAA Editor
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2023 marches on, and so does the unstoppable tide of progress. And in recent times, we…
Feel for The Inevitable Surge….
The yearend euphoria is getting an extended mix this time, with Christmas almost instantaneously flipped into…
2007 – 2017 A Decade of Decisions
While every effort is made to ensure that accurate information is disseminated through this publication, CMCF…
Malaysia ADEX: Y2019 vs. Y2018 Report
Key Summary & Forecast Malaysia adex experienced continuous decline trend year on year since 2016. Due…
Media Quality
DV authenticates the quality and effectiveness of digital media for the world's largest brands and media…
Behind the Curtain
What’s your market share against competitors and market leaders? Which of your engagement metrics can be…
Malaysia ADEX: YTD May 2019 Report
Malaysia ADEX commentary and forecast Malaysia Adex experienced slight decrease of -3.7% YTD May comparing previous…